Wine clubs are common.  Because it makes sense to consider subscribing to something you consume on a regular basis; especially if you can make real savings and access more choice by doing so. Some clubs promise great savings.  Others send you surprise boxes.  And a few claim to know your taste better than you do. But if you've ever joined one, you've likely run into one (or more) of the following frustrations:

❌ Common Problems with Traditional Wine Clubs

1. They Pick the Wines — Not You

You're often locked into a curated box, with no say in what shows up at your door. If the selection doesn’t match your taste, you’re stuck with bottles you don’t enjoy.

2. The Discounts Aren't Real

"Up to 15% off" often means only on select wines, in certain quantities, with lots of conditions. It rarely feels like a good deal.

3. Quantity Over Quality

Some clubs focus on bulk buying and private labels, leaving you with wines made to hit a price point rather than offer real character.

4. Confusing Subscriptions

Many make it hard to cancel or pause. You're often locked in, with little flexibility and unclear terms.

5. No Learning, No Discovery

Drinking wine should be joyful and enriching. Most clubs don’t help you discover your preferences or understand the wines you're drinking.

✅ How The Wine Engine Is Different

We designed The Wine Engine to be a club that actually serves the wine lover — with full control, real value, and great bottles.

✅ You Choose the Wines

Every month, you pick the wines. Prefer reds? Natural wines? Something bold? Go for it. Want a mixed case curated by us? That’s fine too. Total flexibility.

✅ Real Discounts for subscribers, on ALL wines on the site

• 3 bottles/month = 5% off ALL wines

• 6 bottles/month = 10% off ALL wines

• 12 bottles/month = 15% off ALL wines

All with free delivery, and cancel, skip or pause any time.

✅ No Mystery Bottles

We don’t deal in fake brands or overstock. Every bottle comes from real producers, trusted importers, and partners we love.

✅ Learn As You Go

We provide tips, tasting notes, and stories from behind the bottle. Soon, we’ll even offer quizzes and personalised wine journeys.

✅ Personalisation by Smart AI Tools

We’re one of the first wine clubs to harness cutting-edge AI to help personalise your experience. From intelligent wine suggestions to understanding your unique palate, to answering any questions tyou have about wine, or teaching you about wine - our tech makes wine discovery more intuitive, accurate, and exciting.

🍷 In Short:

The Wine Engine is a wine club built around you, not the other way around.

If you're ready for a better kind of wine club, join us. Great bottles, less fuss, more joy.

🚀 £15 off your first box - a bottle on us!

Sign up for a trial of The Wine Engine with a first box and receive £15 off of your first box of 3 or more wines - that's a bottle for you on us!

Try it out now!  You just have to pick at least 3 wines here that would like, and away you go - and put the discount code 15OFF at checkout to get the deal. You're not tied in, we believe in putting the customer in control and full flexibility - you can skip, pause, cancel any time, even after this one box if you want to! We're willing to hedge that some people might come back for more if they like it- but you're in control!

https://thewineengine.com/products/club?selling_plan=710437929333

The Wine Engine — Life is short. Drink good wine.